Selena Gomez’s beauty brand, Rare Beauty, has quickly become a favourite for makeup enthusiasts and conscious consumers alike. Known for its vegan, cruelty-free products, Rare Beauty is more than just a makeup line—it’s a movement that champions self-expression, diversity, and mental health awareness. Now available at Sephora, Rare Beauty offers high-quality, ethical cosmetics that don’t compromise on performance. Here’s everything you need to know about Selena Gomez’s vegan makeup line and why it’s worth exploring at Sephora.
1. About Rare Beauty: A Mission-Driven Brand
Rare Beauty was founded in 2020 by Selena Gomez with a mission to break down unrealistic beauty standards and celebrate individuality. The brand encourages people to embrace their “rare” selves and prioritises mental health as much as beauty. Through the Rare Impact Fund, the brand dedicates a percentage of sales to support mental health initiatives, aiming to raise $100 million over the next decade. This focus on both inner and outer beauty is a refreshing approach in the beauty industry, resonating with fans and consumers alike.
2. Vegan and Cruelty-Free Formulations
One of Rare Beauty’s standout qualities is its commitment to vegan and cruelty-free formulations. All products are certified by PETA’s Global Beauty Without Bunnies program, which ensures they’re free from animal testing and animal-derived ingredients. This certification makes Rare Beauty a trusted choice for those seeking ethical makeup. Whether it’s foundation, blush, or lip products, Rare Beauty uses high-quality, plant-based ingredients that deliver results without harming animals.
3. Inclusive Shade Range and Accessible Price Point
Rare Beauty has been celebrated for its inclusivity, offering an extensive range of shades to suit all skin tones. With 48 shades in its Liquid Touch Weightless Foundation and Liquid Touch Brightening Concealer lines, Rare Beauty caters to a diverse range of complexions, promoting accessibility in an industry often criticised for limited shade options. Additionally, Rare Beauty’s price points are accessible, with most products priced between $20 and $30, making it affordable without compromising on quality.
4. Bestselling Rare Beauty Products to Try
If you’re new to Rare Beauty or looking to expand your collection, here are some of the brand’s bestsellers available at Sephora:
- Liquid Touch Weightless Foundation: Known for its lightweight, buildable coverage, this foundation provides a natural finish that lasts all day. With 48 shades, it’s designed to feel breathable on the skin and blend seamlessly, making it ideal for everyday wear.
- Soft Pinch Liquid Blush: This liquid blush has gained a cult following for its pigmented, blendable formula that gives cheeks a radiant, healthy glow. Available in both matte and dewy finishes, it’s easy to apply and adds an instant pop of colour.
- Stay Vulnerable Glossy Lip Balm: Combining the shine of a gloss with the comfort of a balm, this lip product hydrates while delivering a sheer tint of colour. Its non-sticky formula makes it a must-have for those seeking an effortless, polished look.
- Perfect Strokes Matte Liquid Liner: Selena’s signature eyeliner is a highly pigmented, waterproof formula that allows for precise application. With its fine tip, it’s perfect for creating everything from a subtle line to a dramatic cat eye.
5. Rare Beauty’s Commitment to Mental Health
Rare Beauty goes beyond makeup by actively supporting mental health initiatives. Through the Rare Impact Fund, the brand allocates one percent of its annual sales to global mental health organisations. Selena Gomez, who has been open about her own mental health journey, aims to destigmatise mental health discussions and make resources more accessible. Rare Beauty’s partnership with organisations across the globe reflects its commitment to not only outer beauty but also to well-being and self-care.
6. Sustainable and Thoughtful Packaging
Rare Beauty also takes steps toward sustainability with its packaging. The brand uses recycled and recyclable materials where possible and designs its packaging with ease of use in mind. For example, the foundation and concealer bottles have an ergonomic, easy-to-grip design that makes them more accessible to individuals with limited hand mobility. This thoughtful approach extends Rare Beauty’s mission of inclusivity to every aspect of the brand.
Why Choose Rare Beauty at Sephora?
Rare Beauty’s availability at Sephora means easy access to this popular line, with Sephora’s frequent promotions making it even more accessible. For those interested in supporting vegan and cruelty-free beauty brands, Rare Beauty is a standout choice that merges quality, inclusivity, and ethical practices. Explore the full range of Rare Beauty products at Sephora to find the perfect products for your routine, and learn more about Rare Beauty’s commitment to mental health and sustainability.
Rare Beauty is more than just a makeup line; it’s a statement of self-love and compassion, making it a powerful choice for anyone looking to enhance their beauty routine with a positive impact.